WHERE PRODUCTS FLY TO MARKET

THINK ITMODEL ITMAKE ITTASTE ITBRAND ITRUN ITLIVE TEST IT

Make Food & Drink Faster

Product cycles are getting quicker. Launches are getting more frequent. Supermarket shelves are being squeezed. Everyone’s chasing the next big trend and it’s just as likely to come from a start-up as a big corporate. It’s time to quick up your ideas. It’s time to experiment. If 80% of ideas fail, create more and test sooner.

How to quick up your ideas

We’ve been working on brand positioning, NPD and innovation for over 20 years for global organizations like The Coca-Cola Company and Hormel Foods as well as start-ups. Over that time we’ve learned you can cut the ideation and production processes and get a head start on the market. We’ve put our ideas where our mouth is. In conjunction with our food scientist Dr. Ketan Joshi and in-house data analysts we have created Taste Pilots – to bring commercially viable ideas to the table faster.

Where products fly to market

We’ve taken concepts from the drawing board to the dining table in less than 6 months. We can offer the full product and brand creation service or you can cherry pick the services that will speed up your product to market.

Our Business Office

7 Gwalior Road, London, SW15 1NP
United Kingdom

+44(0)207 401 3444

info@thinkEPiK.com

Our collaborative ideation workshops are driven by storytelling and inspire new product, brand, packaging and marketing innovation. We can gather market insight to inform innovation through traditional methods or with a suite of online research tools that use Neuroscience to uncover subconscious INNERsights – MindShot.

You may have a great idea, but is there a realistic market for it? What are the opportunities for international expansion? What could it be worth? Our Data Modelling will reveal where the market opportunities are and the size of the prize. We work in partnership with some of the the global leaders in information services. Their data and analytical tools allow us to better understand customer and market potential around the world.

Identify new business opportunities worldwide
Discover new territories to expand your business proposition or areas of untapped demand
Understand customers consistently, gain greater insights and visualise data
Build the right market strategies for sustainable growth
Optimise product distribution
Benchmark performance across all locations

Data modelling, ‘size of prize’, category analysis

With our food scientist and lab facility in Reading we’re hands on when it comes to creating, experimenting and tasting your ideas – quickly.

We offer a huge range of raw materials, flavours and packaging options within our recipe development kitchen. Drinks, animal, plant, insect, protein, bakery, snacks, ice cream, dairy, fermented functional herbs and spices, CBD products...the possibilities are endless.

Glass or PET, screw caps or ROPP, baked snacks or protein bars in a pouch or bag, dairy products or soft drinks, we can help make it all.

We have a secure, separate location to enable the prototyping of food and drink containing allergen products like nuts.

Food & Drink prototyping. Experimentation with commercial ingredients

We run consumer taste tests at our facility in Reading. You can use our own panels or recruit using your own criteria from the local area. Reading has been a capital of market research for many years, once claiming the title of Britain’s ‘average town’. We have facilities for consumer taste testing for up to a dozen participants at a time and can provide professional facilitators and research partners.

Evaluate with local in-house tasting panels

We can create concept branding through our story-driven approach to ideation and workshops. We also provide packaging design and labelling, taking your concept from a sketch design through to finished artwork, ready for testing face-to-face or online.

Develop packaging, brand story, marketing strategy & advetising concepts

Our facility in Reading is a small scale, highly flexible industrial production facility. It’s capable of producing from 1 to 10,000 units, from 60 ml to 1 litre. We can produce for Glass or PET, screw caps or ROPP, for pouches or bags. We can bake, ferment, distil or homogenize. From sampling to retail we are here to help you every step of the way.

Small scale production facility bottling 1-10,000 units a week, labelling etc.

Once we have created a stock of product we can live test by selling through dedicated digital retail channels and promote sales to the target audience digitally through SEO, Facebook ads, adwords and so on. We can also seed products into traditional retail outlets.

We’ll analyse the sales data and can run consumer surveys to help fine tune branding, packaging, flavour and so on and build a ‘go to market’ model.

Sell online or via traditional retail channels. Evaluation of responses for full scale production