We discovered a faster way to the heart of the brand is through looking at a brand as a story. Stories act on a subconscious level and deal with meaning, which is why we became interested in neuoroscience, building tools that enable us to gain true ‘innersights’ that validate ideas and stimulate new ones.
Analysing a brand as elements of a story is a fast and enlightening way to get to the heart of a product or company and stimulate concepts and ideas. The model we use has evolved over many years, incorporating Hollywood techniques and storytelling theory. We’ll tailor workshops to explore brand positioning, new campaign ideas, product development or any area you wish to probe.
Our services include:-
Marketing & advertising
NPD, product prototyping & packaging
Implicit research, neuro testing & data modelling
Brand creation & naming
Brand positioning & storyfinding
From workshop ideas and concept briefs we have taken food concepts to market within 6 months. We have developed new food ideas for global food corporations like Kraft Foods and Hormel Foods in Europe, the US and Asia, and novel drink concepts for The Coca-Cola Company. With our commercial food scientist and food and drink partners we can help formulate your kitchen idea for the commercial market in our short run factory, name it, brand it, package it and get it ready for the shelf. We can start with a blank sheet of paper or help you experiment with your own ideas for NPD.
We don’t stop at food and drink. We can also offer inspiration for novel extensions into other products or even apps and games.
Mindshot is EPiK’s proprietory neuroscience tool developed in conjunction with neouroscience specialist Split Second Research. Mindshot uses implicit reaction time to offer the quickest most cost-effective way to test subconscious attributes.
MRI’s and other measurement techniques are expensive and can’t offer the quick results you need in everyday marketing. Measures like facial expression and eye tracking are providing good clues but nothing seems to be as convenient, as unobtrusive, or as successful at predicting consumer intention as Implicit Reaction Time tests.
68 Hanbury Street, London, E1 5JL
+44(0)207 401 3444